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EVISU KIZZU In 1988 Yamane ccreated a cult product. He originally called his jeans Evis, after the Buddhist god of prosperity, and they were made in Osaka from pure American cotton. He personally painted his famous seagull logo on each article, a long and expensive process that only produced a dozen jeans a day. In 1997 Evisu jeans took a leap forward when they were made on licence in Italy with the famous Japanese denim. Today the little Osaka trademark has become famous all over the world. |
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